Tim Cook stood in the shadows of his predecessor. But the company Steve Jobs created isn't an underdog any more and no one knows it better than the man who made it function
Steve Jobs always had his "one last thing" the hotly anticipated moment at the end of presentations when he would reveal the latest innovation to Apple's adoring fans. Tim Cook, his lower-wattage successor, has "only Apple" a refrain he has used so many times it has been turned into a song by YouTube artist iTunedSteveJobs. "Only Apple could make such amazing products," sings Cook. "Only Apple could make such amazing hardware."
There'll be more of the same on Tuesday at the Flint Centre for Performing Arts in Cupertino, California. The expected unveiling of at least one new iPhone with a much-trailed larger screen is likely to be the largest launch in the company's history and the most important speech of Cook's career so far.
Continue reading... Reported by guardian.co.uk 19 hours ago.
Steve Jobs always had his "one last thing" the hotly anticipated moment at the end of presentations when he would reveal the latest innovation to Apple's adoring fans. Tim Cook, his lower-wattage successor, has "only Apple" a refrain he has used so many times it has been turned into a song by YouTube artist iTunedSteveJobs. "Only Apple could make such amazing products," sings Cook. "Only Apple could make such amazing hardware."
There'll be more of the same on Tuesday at the Flint Centre for Performing Arts in Cupertino, California. The expected unveiling of at least one new iPhone with a much-trailed larger screen is likely to be the largest launch in the company's history and the most important speech of Cook's career so far.
Continue reading... Reported by guardian.co.uk 19 hours ago.