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What Apples iWatch could mean for the marketing world

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The wearable device, due for imminent launch, could open up a wealth of opportunities, but a high price tag would limit adoption

After years of speculation, the much-anticipated launch of the iWatch might soon be upon us, if recent rumours are to be believed.

Ever since it emerged last month that Apple was gearing up for a September launch of the product, alongside the iPhone 6, the rumour mill has been in overdrive. If Apples success with the smartphone is anything to go by, then this latest product might just be the catalyst that takes wearable tech into the mainstream.

Continue reading... Reported by guardian.co.uk 13 hours ago.

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