The cable network’s three-month deal with the tech giant is the latest attempt to cut cable’s cord, but will it actually work?
Anyone who has HBO Go – the channel’s current streaming service that allows cable subscribers to watch any of their original programming any time they want – has probably watched an episode of Game of Thrones on an iPad or an episode of Sex and the City on an iPhone. Those that want to sign up for HBO Now, a similar streaming service that launches in April, which customers can buy independent of a cable package, will have very similar experiences, since Apple is HBO’s exclusive partner for the first three months of the program.
That means those that want to find out which city Khaleesi burns down next will only be able to find out on an iPhone, iPad or Apple TV. (Think it’s a coincidence that this service launches in April and Game of Thrones premieres 12 April?). Until July, those interested in the service will have to download an app from Apple and sign up for their account through them.
Related: Wall Street's reaction to the Apple Watch? It will sell millions – but meh …
Continue reading... Reported by guardian.co.uk 16 hours ago.
Anyone who has HBO Go – the channel’s current streaming service that allows cable subscribers to watch any of their original programming any time they want – has probably watched an episode of Game of Thrones on an iPad or an episode of Sex and the City on an iPhone. Those that want to sign up for HBO Now, a similar streaming service that launches in April, which customers can buy independent of a cable package, will have very similar experiences, since Apple is HBO’s exclusive partner for the first three months of the program.
That means those that want to find out which city Khaleesi burns down next will only be able to find out on an iPhone, iPad or Apple TV. (Think it’s a coincidence that this service launches in April and Game of Thrones premieres 12 April?). Until July, those interested in the service will have to download an app from Apple and sign up for their account through them.
Related: Wall Street's reaction to the Apple Watch? It will sell millions – but meh …
Continue reading... Reported by guardian.co.uk 16 hours ago.