The labels hook up for a new capsule collection.Milan isn’t an obvious hotbed of streetwear culture. Unlike its sister fashion capital – Florence, which hosts the biannual menswear showcase Pitti Uomo and which is increasingly making a name for itself within certain sneaker favouring circles – the former’s presence retains a more sartorially conservative nature.
Not that that’s stopped Milanese designers from attempting to manhandle the baton; enter IUTER.
Founded in 2002, the premium streetwear brand is both designed and manufactured in the city, while its aesthetic borrows from an international skate scene.
This season the label has hooked up with Aaron Bondaroff’s New York City based aNYthing, the 90’s born brand with the mantra ‘Never Not Working’ at its core.
For SS15 the pair present aMIthing – a nod to the latter’s infamous logo – collaborating on a small capsule collection of tees and hats, each doused with graphics courtesy of IUTER’s Stefano Mariani and aNYthing’s Daniel Sansavini and Torey Kish.
Boasting one long sleeve top, six short sleeve and two snapbacks, the contemporary line has been designed in a palette exclusively of black, white, red and blue, while its release is solely via IUTER (the webstore of which handily delivers across Europe).
www.iuter.com
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