Zane Lowe on Apple’s Beats 1: unlikely to trouble mainstream radio?

The ex-BBC Radio 1 DJ is the perfect choice to push music industry product – but his type of heavily-curated show is likely to draw only the ‘early adopters’When I turned on Apple’s Beats 1 on Tuesday afternoon the only music I could get out of it was Brian Eno’s Music for Airports. Since Beats 1 is integrated with Apple’s new Music app, I assumed it was was playing this from the library on my iPhone. It was only when I heard the voice of Zane Lowe testing the level that I realised it was also the test output of the station.Here was a neat illustration of the challenge Beats 1 faces. A music radio station is no longer a place with more records than its listeners. Thanks to YouTube, Spotify, Google Play and all the rest the fans have access to exactly the same library as you do, Mr DJ. You therefore have to prove you can somehow play those records better than they can.

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