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Zero percent science by volume

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Hey, kids! Do you like science? Well, too bad, because there’s none of it in this piece by Robin Lewis, written especially for the Forbes contributor network and clown rodeo.

“How Apple Neurologically Hooked Its Customers” (tip o’ the antlers to Tay Bass).



On January 9, 2007, on a big stage at the Macworld convention at the Moscone Center in San Francisco, Steve Jobs unveiled the first iPhone. With the already unprecedented cult following of Apple …



BZZT.

Millions and millions of people like Apple’s products. The company makes demonstrably good products! That does not make it a cult. Lazy writing makes it a cult.

To read this article in full or to leave a comment, please click here Reported by Macworld 4 hours ago.

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